Automotive Dealer Office Management Association (ADOMA)
Quarterly Meeting – May
MEETING INFORMATION
Date: May 21st, 2025
Time: 6:00pm
Location: Bushfire Kitchen 14135 Limonite Ave, Ste 240, Eastvale, CA
RSVP: To confirm your attendance, please email us at adomaoffice@gmail.com with your name and whether you will be joining us in-person or online.
Payment: Once your RSVP is confirmed, click on the payment links located on the right side of the webpage to complete your registration. Simply select the appropriate link for in-person or online attendance, and follow the instructions to securely submit your payment.
We’re excited to announce that our upcoming quarterly meeting will be hosted at Bushfire Kitchen in Eastvale, CA! Save the Date – this is an event you won’t want to miss! This is the perfect opportunity to connect with industry peers, gain valuable insights, and stay ahead of the curve in the ever-evolving automotive industry. Whether you’re attending in person or joining us virtually, you’ll walk away with fresh knowledge and key takeaways to help you succeed.
Gather your team for an engaging and educational experience that will keep everyone sharp, or come solo and get your burning questions answered by industry experts.
There are only 100 spots available, so don’t wait! RSVP now to secure your spot. Simply email adomaoffice@gmail.com to register, and once your payment is confirmed, you’ll receive an invite.
Got questions? Feel free to reach out to us at adomaoffice@gmail.com – we’re happy to assist!
Payment – In-Person
Secure your spot to attend in-person—click below to pay online
Make a Payment
Attend the event virtually —click below to pay online
TOPICS
The Silent Equity Partner You Never Knew You Had
The system that allows your dealership to collect money is likely costing more than it should. In this educational talk, ADOMA partner Merchant Advocate will demystify the unregulated world of credit card processing—shedding light on the complex ecosystem, hidden fees, and the growing trend of surcharging.
Participants will learn about:
- The real cost of payment processing
- What every business needs to know about PCI compliance
- Surcharge program constraints and considerations in California
- Auto client case studies
The Only Risk-Free Payment Option
Rethinking How Dealerships Handle Payments
Payment processing has become increasingly complex, fraudulent, and expensive for dealerships. In this educational session, Clerq will explore the hidden costs, compliance requirements, and chargeback risks associated with traditional systems, and introduce a new approach that eliminates those vulnerabilities.
Topics include:
- Why traditional payment methods come with financial and operational risks
- How guaranteed ACH provides a secure, compliant, and risk-free
SPEAKERS
Allie Lubart
Business Development
Merchant Advocate
Allie brings energy, passion, and over a decade of experience to saving business owners hard-earned money. Her goal is to help businesses save on their credit card processing fees without having to change processors. She is active on all sides of the business from analyzing merchant statements and negotiating lower rates with processors to correcting coding errors within integrated systems. Allie is proud to create transparency in the world of accepting credit cards and to provide savings on the fees associated. She can provide consulting services across various touchpoints including payment card compliance, merchant agreement contract negotiations, rate reduction, and equipment and software integration for dealer management systems. When she is not reviewing merchant statements you can find her hanging out on Santa Monica beach or skiing Mammoth with her family.
Max Keefe
Vice President of Sales
Clerq
Max brings a strategic, dealer-first mindset to modernizing how auto dealerships handle payments. As VP of Sales at Clerq, he works directly with some of the country’s largest and most profitable dealers to implement guaranteed ACH solutions that eliminate payment risks and reduce processing costs. He’s passionate about helping dealers protect margins, increase conversion, and streamline operations while bringing transparency to a space that’s often anything but. When he’s not helping dealers, you can likely find him on a horse, motorcycle, or planning his next vacation.